German satellite navigation brand Falk Outdoor has appointed Bath’s AgencyUK to handle the European launch for its consumer product Tiger.
Integrated marketing firm AgencyUK was taken on following a competitive two-way pitch. The brief encompasses a new brand and market strategy for Tiger as well as developing packaging, creative and web assets ready for launch in supermarkets and retailers throughout Europe.
Tiger is Falk’s first product designed specifically for the mass market consumer, providing an easy-to-use satellite navigation system for leisure users while walking and cycling.
AgencyUK managing director Sammy Mansourpour said: “We are really excited about working with Falk Outdoor. They have fantastic capabilities with their maps and developments within their software.
“As a brand, they are extremely well known in the German market and Tiger presents us with an opportunity to really capitalise on their brand whilst taking mass market share.”
Falk Outdoor has previously faced competition from brands such as Garmin and TomTom. But its track record, tenure in the satnav market and diverse business-to-consumer and business-to-business product range had allowed it to lay the foundation for future growth, said Sammy Mansourpour.
Falk Outdoor managing director Nikolai Kesting added: “We occupy a very competitive space in the market, and our products need continuous innovation to stay ahead of advancements in technology.
“Launching new products like Tiger helps us reach new customers who might recognise the Falk Outdoor brand but may never have owned one of our products.”
The Falk Outdoor win is the third new account for AgencyUK since September and is fresh off the back of #LloveLlamb, the new fully integrated national TV, advertising and social campaign for Welsh Lamb, which is currently live.
AgencyUK was ranked the UK’s No.1 Independent Agency for the second year running in the respected 2015 Drum National Census.
