Arena has designs on top financial services award with ‘bold’ advert

March 6, 2013
By

Trowbridge-based design company Arena Design has been shortlisted for a top industry award for a campaign it created for an income protection and private medical insurance firm.

The nomination, in the Best Business Press Advertisement category at the Money Marketing Financial Services Awards, is for work for Exeter Family Friendly on its campaign running up to Gender Neutral Day – the point at which insurance companies could no longer take gender into account for pricing policies.

The advert, designed to stand out in a traditional environment, was used across print and online media.

Arena Design managing director Alan Skinner said: “In an often conservative market, it is refreshing to work with a client who is not afraid to be bold, and the shortlisting of this campaign rewards that approach.”

The awards ceremony takes place on March 21 at London’s Grosvenor House Hotel.

 

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