Firms built on sustainability to give the inside track on their marketing at Bath event

June 23, 2022

Bath marketing professionals will be able to learn how three West of England firms have successfully put sustainability at their core when they speak at an event in the city next week.

Pukka Herbs, Hobbs House Bakery and Sawdays & Canopy & Stars have all made sustainability central to their marketing activity.

They have all also been accepted by the B Corp accreditation scheme in recognition of their rigorous standards of social and environmental performance, accountability and transparency.

Marketers from the three firms will discuss how they have done it – and the lessons they have learnt – at the event on Wednesday, June 29, organised by the Bristol & Bath branch of The Marketing Meetup.

Taking place in Walcot House on Walcot Street between 5pm-7pm, Sustainability in Marketing – what does it mean to you? will hear from Pukka Herbs global digital lead Mark Benjamin, Hobbs House Bakery marketing manager Anna Herbert, and Emily Enright, head of PR at Sawdays & Canopy & Stars.

Keynsham-based Pukka is on a mission to help create a healthier, happier world through the incredible power of organic herbs.

It is constantly evolving to find new ways to pioneer ethical and fair trade and also gives 1% of its revenue to the planet to make a positive difference.

Mark Benjamin, who has worked in marketing for more than 20 years, has been a key part of Pukka’s digital team for the past four years.

As global digital lead, he is responsible for overseeing the way Pukka shares its sustainability message consistently and effectively across all digital communications. 

Bristol-based Hobbs House Bakery, which supplies and delivers bread and confectionery all over the country, has built a strong reputation and a well-respected brand. Community and sustainability have been at the heart of its business since it baked its first loaf of bread more than 100 years ago.

Anna began her career with the firm more than 20 years ago and today oversees marketing activity for its growing wholesale, retail and online audiences.

Bristol-based sustainable travel publisher has spent more than 25 years finding, visiting and choosing brilliant places to stay across the UK and Europe. Sister companies Canopy & Stars, which offers unique, creative places to stay, and Paws & Stay, dog-friendly places to stay, are founded on the same principles about the way travel should be, how people ought to be treated and the role businesses can play in their communities. 

Emily has headed PR at Sawdays for more than 10 years and was part of the Canopy & Stars founding team. She is responsible for media relations, brand campaigns and partnerships, as well as developing, delivering and communicating the impact strategy.

The Marketing Meetup was launched in Cambridge in 2016 and today has more than 30,000 members across the UK and in New York.

The Bristol & Bath branch was launched by University of the West of England lecturer Kim Mahoney and Hannah Lee, account director at Bath-based brand and design studio Mytton Williams, which became a B Corp at the end of last year.

Wednesday’s panel Will be hosted by Bath-based conversion optimisation consultant and B Corp advocate Ryan Webb.

For more information visit Bristol and Bath – The Marketing Meetup

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