Bath-based Highlight PR has been appointed by children’s TV production company Zodiak Kids to manage PR, social media and events to support the July consumer product roll-out of its hit pre-school show Tickety Toc.
Tickety Toc is a slapstick animated series which first aired in the UK on the Nick Jr channel in April last year and on Channel 5
’s Milkshake! from November.
The series follows the madcap adventures of twins Tommy and Tallulah and their remarkable friends as they race against time to keep the Tickety Toc clock ticking and to perform their hourly duty of ‘chiming in the time’.
Highlight’s role will be to raise broader awareness of the series and its key characters as well as supporting the consumer launch with product placement, social media, brand engagement and retail events, including a new licensed range of toys, publishing, DVD and clothing. Additional lines are in the pipeline for 2014.
Highlight PR director Alison Vellacott said: “Tickety Toc is a brilliant show which appeals equally to girls and boys. Full of energy and laughs, the series also promotes values of teamwork, social responsibility and problem solving in fun, engaging ways. We’re relishing working with Zodiak Kids and their partners to maximise every PR opportunity around this fast-moving licensing programme.”
Head of brand marketing at Zodiak Rights London, Nicola Herrmann, said Highlight had “solid experience in delivering engaging communication plans, a clear understanding of our objectives and such an enthusiasm for the brand”.
Highlight, which has clients across the family, lifestyle and corporate sectors, was appointed following a three-way competitive pitch.
Zodiak Kids is part of the Paris-based international TV production and rights group Zodiak Media. The group is behind shows such as Wife Swap, The Secret Millionaire, The Inbetweeners, Fort Boyard and Being Human.
