UK food distributor Bidvest Foodservice has appointed Bath-based boutique PR agency The Splash Partnership after a competitive five-way pitch.
With 20 years’ experience, The Splash Partnership is the UK’s leading PR agency specialising in hospitality and foodservice, listing Nestlé Professional, apetito, HIT Training, Eau De Vie, The University Caterers Organisation (TUCO), Dine Contract Catering and sustainability champion Footprint, among its clients.
The agency also has a strong retail heritage, developing and managing media campaigns for clients across all of the major multiples including Waitrose, Tesco and Sainsbury’s. 
Bidvest Foodservice’s PR and marketing communications manager Karis Thomas said: “Following the rebrand from Bidvest 3663 to Bidvest Foodservice in July this year, a key part of our PR strategy is communicating our renewed vision and core messages to customers and stakeholders so that they understand how the fresh initiatives can greatly benefit them and their business.
“Splash is well connected in our industry and the team’s passion and experience shone through via a series of impressive campaign ideas alongside press office. It was a difficult decision, but we truly believe Splash is the right agency to help drive us forward. The focus is on demonstrating our expertise in areas such as great food, service excellence and future thinking.”
The Splash Partnership has a 16-strong team of PR professionals working across its offices in Bath, London and Australia. It offers clients a broad range of services in addition to PR including full marketing services, digital consultancy, media buying, company re-branding, media training and crisis management.
Managing director Caroline Hole-Jones said: “Bidvest Foodservice is a major force in UK Hospitality and the account is highly synergistic with our existing client portfolio with our focus on food across both B2B and consumer sectors.
“It’s an enormously exciting time to be working with Bidvest Foodservice and we’re proud to be taking the business forward to the next level of innovation and growth.”
