Bath Unlimited campaign will put city on the global map as a great place to do business

October 1, 2020

Bath will be promoted as a world-class location for dynamic and successful companies and their talented employees in a new campaign launched yesterday.

As the first part of the initiative, a new website – – has gone live which showcases the achievements of some of the area’s biggest and most successful businesses. 

The Bath Unlimited campaign, which is supporting Invest in Bath – the city’s inward investment arm – in attracting new businesses to the area, is also highlighting the wealth of talent and expertise in the local workforce.

The Bath Unlimited concept arose from conversations at meetings of the city’s Economic Recovery and Renewal Partnership. It is a collaboration between Bath & North East Somerset Council, Bath-headquartered law firm Royds Withy King, brand and design agency Mytton Williams and the University of Bath.

The campaign will highlight some of Bath's often-overlooked world-class business success stories. Few people – both in the city and outside it – realise, for example, that the iconic Singapore Skyway, the Olympic Park Stadium, Tottenham Football Club’s new stadium and Southbank in London were all designed by companies in Bath or that the city is home to the market leading national mortgage broker. 

Bath Business News is delighted to be supporting Bath Unlimited and will play a key role by showcasing local, national and global success stories such as these on its website and weekly e-bulletin.

Initially, Bath Unlimited will concentrate on promoting the potential and ambition of companies across five sectors:

Built environment – Grant Associates, Buro Happold, Format Engineers and FCB

Tech & innovation – Rocketmakers, University of Bath, Zynstra and Rotork

Consumer dynamic – Inspecs, Lovehoney, Future, Truespeed and Pure Planet

Defence & engineering – BMT and Horstmann 

Financial services – L&C Mortgages and Novia

Bath & North East Somerset Council leader Dine Romero said: “Bath & North East Somerset is a fantastic location for any business, with international communication links, leading research centres at our two universities and huge potential for growth with exciting developments such as Bath Quays and the Somer Valley Enterprise Zone.

“No wonder then that we are home to a growing number of outstanding companies from a diverse range of sectors that are global leaders in their field.

“As we work to recover from the impacts of Covid-19 it’s important that we champion these exceptional firms, their products and services and the expertise and skills they offer the global marketplace.”

University of Bath vice-chancellor and president Prof Ian White added: “The University of Bath is delighted to be key part of this important initiative for the future of our city and region.

“It is wonderful to see leading organisations in the city of Bath coming together to showcase what makes our home city so special and help do what we can to support investment in the city and its people.

“For example, we’re working closely with partners to create a business innovation hub in the city centre, combining top-quality creative and digital skills training alongside our world-leading SETSquared business incubator.

“Another example would be our motion capture studio CAMERA, which supports the digital and creative sectors in the region through collaborations and research to keep Bath at the forefront of the industry.

“We wish Bath Unlimited great success and we will play whatever role we can to make that happen.”

In the coming months Bath Unlimited aims to create local networking, career development and recruitment opportunities with featured companies.

Project lead on Bath Unlimited is Royds Withy King director of marketing & business development Kevin Peake. Name creation was by Holburne Museum director Chris Stephens with brand and website design by Bob Mytton of Mytton Williams.

Pictured at the launch of Bath Unlimited, from left: Bath & North East Somerset Council chief executive, Will Godfrey, council leader Dine Romero, Rocketmakers chief executive Richard Godfrey, Buro Happold partner Claire Smith, and Prof Ian White, vice-chancellor, University of Bath






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