Media

Media: PR conference to focus on ‘reputation’

April 2, 2012
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A line up of first-class speakers, workshops and networking opportunities all focused on the theme of ‘reputation’ is promised at the CIPR (Chartered Institute of Public Relations) West of England Communicators' Conference in May. Among the speakers will be Stefan Stern, previously of the Financial Times and now at Edelman, and Suzanne Moore of...

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Innovative motor insurance brand hits the road, thanks to Bath’s TheAgency

March 28, 2012
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Innovative motor insurance brand hits the road, thanks to Bath’s TheAgency

Bath creatives TheAgency have developed a new motor insurance brand – Fair Pay Insurance – for Motaquote and GPS firm TomTom. The new brand will allocate premiums based on driving ability and behaviour rather than the usual factors considered by insurers such as postcode, gender, age or vehicle type. The driver's behaviour will be...

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Bath-built app brings Bristol’s planned enterprise zone to life

March 19, 2012
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Bath-built app brings Bristol’s planned enterprise zone to life

Bath creative firm TheAgency has launched an augmented reality experience as part of its new campaign to promote Bristol’s Temple Quarter Enterprise Zone. The app, designed n partnership with Aurasma, the world’s first visual browser, and Bath-based augmented reality specialists MediaGrand, unites the campaign’s offline and online communications using 3D architectural maps brought to...

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iPad launch brings record numbers flocking to Future’s tech sites

March 19, 2012
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iPad-3-5

Future Publishing’s technology websites achieved a new record of 1.2m unique users in 24 hours with its coverage of the new iPad. The Bath-based publisher’s TechRadar.com, T3.com and Gizmodo UK proved to be the most-trusted destinations for tech enthusiasts eager to find out everything about the new iPad’s technology. TechRadar.com employed teams working through...

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Bath creatives win branding contract for Bristol’s Enterprise Zone

February 20, 2012
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TheAgency, the Bath-based creative business, has been appointed .to handle the brand and marketing roll-out of Bristol’s Enterprise Zone, the largest regeneration scheme in the city for decades. According to TheAgency’s partner Saman Mansourpour, the brief is “to draw up brand that encapsulates Bristol’s enterprising culture and showcases its commitment to business now and...

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City’s creative talent gives Bath in Fashion powerful image

February 14, 2012
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Bath in Fashion 2012 poster

Bath in Fashion 2012 has mined the city’s rich vein of creativity to produce a powerful new image and marketing support to reflect its exciting programme of events. With just over a month before it takes place, the creativity behind Bath in Fashion is now coming to the fore. Steve Haskins of Wick-based So...

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Media: Freelancers recognised in awards scheme

February 10, 2012
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A unique annual awards scheme which champions the often-overlooked contribution of freelancers in marketing, media and communications has been relaunched. Recruitment specialists Xchangeteam, which covers Bath and the West of England from its office in Portishead, started the annual Freelancer of the Year Awards in 2003 to give freelancers recognition and also enhance their...

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Creative Bath – Brand and Deliver: Why great branding should be more than just a logo

January 23, 2012
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Branding must be different, relevant and trusted to stand out from the crowd and deliver real business benefits, those attending the latest Creative Bath event heard. The message came from Steven Fuller, creative director of award-winning Bath brand agency The House, and was echoed by other speakers at the Brand and Deliver event. Steven...

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Creative Bath: Brand and Deliver – creating powerful branding

January 17, 2012
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The secrets of effective branding, including why some brands are admired while others are ignored, are being shared this evening at the latest event staged by Creative Bath. Brand and Deliver brings together a panel of insightful, inspiring guest speakers to answer questions such as how to design a brand that stands out from...

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Trio help entrepreneurs’ club get online

December 2, 2011
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Website media 400

Three IT students from City of Bath College have designed a website for the newly-formed Bath and North East Somerset Entrepreneurs’ Club, which aims to encourage small businesses to start up by providing them with support, advice and networking events. The students, Ben Sanger-Davies, Tristan Welch and Toby Barrett, are studying the Foundation Degree...

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