Chance for firms to back second annual Pride event after highly successful inaugural year

March 20, 2024

Businesses are being invited to demonstrate their commitment to equality and diversity by supporting one of the area’s largest Pride events. 

Taking place on Saturday, 15 June, Chippenham Pride is expected to attract thousands of people. 

Renewable electricity firm Good Energy, which employs more than 250 people at its head office in the town, has already been confirmed as one of the headline sponsors – but there are still plenty of opportunities for other businesses to get involved. 

The free festival will feature a colourful parade through the town centre followed by 10 hours of main stage entertainment in Monkton Park, as well as cabaret and education stages, a bar and a wide range of stalls offering food and drinks.  

The closing date for sponsors is Friday, 29 March.  Last year’s inaugural Chippenham Pride attracted thousands of people to the town’s Island Park to celebrate equality, diversity and inclusion.  

Chippenham Pride founder and co-chair Penny MacDivitt said: “It smashed all expectations, so this year we’re expanding into Monkton Park so that we can provide a bigger spectacle for bigger crowds. 

“Sponsorship provides a great opportunity for Wiltshire businesses to signal their support for equality, diversity and inclusion in all its forms, and to celebrate everyone in the community.” 

Sponsorship packages include the main stages and marquees, the children’s entertainment area, VIP area and chill-out zone.  

There are also opportunities for exhibition space in the main arena, together with logos on banners, flyers, posters and the website.  A limited number of retail pitches remain available. 

Good Energy, which has been based in the Chippenham area since its launch 24 years ago, has been shortlisted for several awards in recognition of its positive culture, which includes a team of ‘Inclusion Champions’ volunteers. 

The firm’s inclusion champions co-chair Mair Horscroft said: “We’re excited to be involved in this year's Chippenham Pride and hope our sponsorship will enable the organisers to put on a dazzling show.” 

For more information, visit  

Good Energy is one of the UK’s largest renewable energy suppliers with more than 200,000 customers.

Pictured below: Chippenham Pride founder Penny MacDivitt, left, with Good Energy inclusion champions co-chair Mair Horscroft 


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