Bath’s Ludo Sports Bar & Kitchen has secured another partnership with the city’s sporting elite, becoming the official sports bar of Bath Racecourse.
The move follows it adopting a similar role with Bath Rugby last September.
Under the racecourse tie-up, Ludo will offer Bath Racecourse members discounts off food and drinks throughout the year, which will be extended to all racegoers on race days, with a section of the bar being named Racing Corner.
The bar, next to Bath Spa railway station, opened last summer as the first of a chain of premium sports bars across the West County under the Ludo brand.
It had previously operated as a Graze restaurant, owned by St Austell Brewery, which formed the Regional Taverns joint venture with the directors of London-based bar and restaurant group ETM to launch the Ludo chain.
Regional Taverns describe the Ludo concept as “more than just your typical sports bar”.
The Bath venue has more than 30 large HD screens showing a range of sports as well as a state-of-the-art sound system that “immerses customers into the heart of the action”.
Pictured: Regional Taverns Head of Operations Andy Killeen, left, with Bath Racecourse executive director Simon Tonge
It combines these with “high-quality dining, an impressive drinks menu and incredible views of the city from its two rooftop terraces”.
Regional Taverns said this meant the venue was ideal for racegoers looking for somewhere to continue their celebrations after the last race.
The Lansdown Hill course hosts around 20 flat races a year between March and October.
Regional Taverns chief executive officer Ed Martin said: “We’re delighted to be the official sports bar of Bath Racecourse.
“The partnership supports our ambitions to establish Ludo as the place to watch and enjoy sport in Bath and the South West.
“Racing is such a sociable sport that we very much want those who’ve enjoyed a great day at the races to come and celebrate here with us; really making a day – and night – of it!
“All Bath Racecourse members will receive 20% off food and drinks at Ludo throughout the year, with racegoers able to enjoy 20% off on race days.”
Bath Racecourse executive director Simon Tonge added: “We very much recognise that racegoers’ experiences don’t finish when they leave the racecourse and it’s great that we have a partnership in place whereby our racegoers can further their enjoyment at the city centre venue on racedays and beyond.
“The Racing Corner at Ludo is an essential visit for the racing fans of Bath and we’re delighted to have a presence there.
“We want the sports fans of Bath to be proud of having a thriving racecourse and believe this partnership perfectly aligns the commitment to good experiences and high-quality hospitality that we both share.”
Under Ludo’s partnership with Bath Rugby, the venue screens all the club’s matches, except those on PRTV Live due to Premiership Rugby licensing conditions.
It also displays the club’s iconic blue, black and white colours on matchdays, when season ticket holders and club members get a 20% discount on all food and drink.
Last year St Austell acquired The Bath Pub Co, adding The Marlborough Tavern, The Locksbrook Inn, The Moorfields and The Hare & Hounds to its 180-strong portfolio and bringing its number of pubs in Bath to eight.
It took over Graze in 2016 through its 2016 acquisition of Bath Ales, a deal that also included its brewery in Warmley and a local distribution network along with city pubs The Hop Pole and The Salamander. It later it added The Swan and The Griffin.
