Bath digital innovator aiming for global growth this year after rise in annual revenue

January 15, 2016
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One of Bath’s leading digital pioneers, specialist supply chain management firm Actual Experience, is looking ahead to a year of strong growth as it markets its innovative technology across the world.

The firm, based at The Tramshed, is forecasting further progress this year after signing contracts with two global firms last year and increasing annual revenue by 23% to more than £700,000.

Actual Experience emerged from research conducted at Queen Mary’s School of Electronic Engineering and Computer Science in London and since its launch in 2009 become the market leader in advanced analytics for managing digital business quality. It floated on the London Stock Exchange’s AIM market in 2014.

It says its pioneering products can bring about a step change in efficiency and an end to glitches that dog digital platforms such as buffering and poor internet connections.

Chairman Stephen Davidson said last year had been characterised by a transition from start-up to a more structured organisation which would better position the firm’s planned global growth.

Last May it signed a three-year agreement with an unnamed organisation in the top 100 of Forbes Most Valuable Brands, followed in September by a three-year contract with Verizon Enterprise Services, one of the world’s leading communications businesses

It also secured funding of £15.2m to invest in its operational infrastructure, technology development, people, brand and marketing to support the opportunities.

In the firm’s annual results statement for the year to September 30, Mr Davidson said: “Following years of selling, testing, proving and evaluation, we signed our largest contracts to date with two global businesses. Actual Experience is now deploying its technology to analyse digital quality for a range of products and services both within their respective businesses and to their extensive customer networks.

“These represent significant revenue opportunities and serve as a compelling validation of our unique methodology of digital quality analysis.”

Chief executive Dave Page, pictured, added: “Following the successful fundraise in June 2015 we have put in place many of the building blocks needed to capitalise on our vast, and growing, market opportunity.

“In this financial year we will continue to invest in people and technology, develop further sales channels, both channel and direct and also expect to see a more meaningful revenue contribution from our successes to date.”

Pre-tax losses after tax rose by 70% to £2.2m mainly because of employee costs and related expenses.

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