Don’t get creative, get logical. Brand expert’s message to Bath marketers

September 4, 2012

Bath area marketing professionals can hear why brands need less creativity and more logic at top-level meeting staged by Bath & Bristol Marketing Network.

Elise Craft, strategy consultant at top London agency Smith & Milton, will deliver an engaging and valuable session on brands for anyone involved in marketing who would like to improve their understanding. The session, on September 27, will also be a great way to meet a lively group of local marketing professionals – clients, agencies, consultants, suppliers and academics.

Smith & Milton have helped many leading British household brands achieve success and build their business through a disciplined and clear approach to brand building over the past 30 years. Elise will discuss how their approach to developing an Organising Thought can galvanise brands and improve business. 

Elise has more than a decade of agency and client side experience in both North America and the UK. Her experience is diverse – from the agency side of the recent DBA Grand Prix winning re-brand of Legal & General as part of Smith & Milton, to the development of new brands for government and public sector organisations, to award-winning brand strategy.   

The evening takes place at Bath’s Hilton Hotel on Walcot Street and starts with drinks and networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm.

To book a place go to


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