Kyero, the Bath-based overseas property portal, has launched an affiliate programme as part of its ambitious expansion plan.
Under the scheme, Kyero will work with selected third parties to bring complementary services to its multi-million international buyer audience, the largest on the market.
The first partner brand is London-based currency exchange and money transfer firm Lumon.
Kyero was launched in 2003 by Martin and Louise Dell with an initial investment of just £5,000.
It has since grown to become the largest international property portal in the UK, with more than 3m monthly visitors, 750,000-plus properties for sale across Europe and a turnover of £4m.
More than 90% of Kyero’s users are planning to buy international property in the next 12 months, and 80%-plus say they would like insight and advice from relevant third parties.
Kyero CEO Gemma Coles said: “Our aim is to provide the international property buyer with as much support as we can to make moving to Europe as easy as possible.
“With large numbers of our users actively looking for additional insight and information, this is a natural next step to add to our existing offering.”
She said with targeted services Kyero could enhance the user experience and build on its position in the international property market.
“This is also an important step into the transactional space for Kyero,” she added.
“Our positioning and media reach allows partners to educate, engage and convert potential customers. We are excited about the potential that exists in the new programme.”
Lumon CEO Vic Darvey described the partnership between Lumon and Kyero as a natural fit, with both companies sharing a common goal to empower international property buyers and provide them with a seamless journey from property search to purchase.
“By combining Lumon’s expertise in currency exchange with Kyero’s industry-leading property portal, we aim to create a one-stop solution that simplifies and streamlines the currency exchange process for international property buyers, making it more accessible and transparent worldwide,” he added.
It also has relationships with 10,000-plus estate agents across Spain, Portugal, Italy and France, including Re/Max, Century 21, Engel & Völkers, Coldwell Banker, IAD and Taylor Wimpey.
A key founding principle of the firm was to conduct business in a socially responsible way and offer its employees a better work-life balance.
As well as achieving B-Corp status last year, it supports Spanish homelessness charity Hogar Si RAIS while its global team is fully remote.
Pictured, from left: Kyero CEO Gemma Coles, Lumon key partner director Steve Eakins and Kyero partnerships manager Lisa Townend
