Film students put Bath’s feel-good factor in focus for national wellbeing marketing campaign

February 8, 2019

Visit Bath, the city’s destination marketing organisation, has teamed up with students from Bath Spa University to produce a series of videos to support its Feel-Good Bath campaign.


Seventy-five BA (hons) film, television and digital production students worked in groups to create the eight films with supporting digital and written content – covering themes such as food, mindfulness, outdoors, spa and retail therapy – to promote a broad mix of feel-good and wellbeing activities available to residents and visitors.

Seven films have already been posted on Visit Bath’s Facebook and Twitter channels, which have a combined 72,000 followers, with one in the pipeline. The first in the series focused on sport and can be viewed here 


It is the first time that Visit Bath and Bath Spa have worked together and comes as the marketing organisation repositions itself to work with the city’s creative and digital sectors while continuing its series of mini-campaigns focussed on key aspects of Bath’s tourism offering.


Feel-Good Bath ( is promoting the city nationally as the UK’s top spa and wellbeing destination and encourage longer stays in the city.


The campaign is also part of a wider calendar of Visit Bath marketing activity throughout 2019, which aims to attract new regional, national and international audiences by showcasing Bath as a modern and vibrant city embracing its incredible heritage.


It follows last year’s Remarkable Bath campaign, which showcased what makes the city a UNESCO World Heritage site, and Unexpected Bath, which highlighted the quirky and more unusual side of the city.


Feel-Good Bath is also supporting local mental health charity Bath Mind and the national Time to Talk Day yesterday to help raise awareness of the vital counselling work they do in and around Bath.


Visit Bath executive chairman Craig Jenkins said: “This is a new and exciting partnership for Visit Bath and the students of Bath Spa University – a great opportunity for them to experience a live brief with a real client and gain valuable experience which they can credit on their CVs. At the same time, we get to access talent right on our doorstep and obtain impressive content that tells Bath’s wellbeing story in a new and refreshing way.”


Bath Spa University senior lecturer in post-production visual effects Mark Adams added: “The students were tasked with coming up with a concept, filming, editing and post-producing the content to fit the brief of their client – the Visit Bath team. It was a great project for them to be involved in and has provided real-life experience of working to a client-set brief, which they wouldn’t normally get.


“This will prove to be hugely valuable to them as they are about to embark on forging careers in the industry.”


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