Respected national marketing agency Marcom Marketing Communications has closed its London office and shifted its business focus to Bath after 24 years of trading mainly in the capital.
Changes in the industry – combined with Bath’s growing reputation as a creative city in its own right – means it feels it no longer needs to have an office in central London and can continue to compete for high-value work in the capital and across the UK from its base in Bath’s Queen Square. 
Managing director Mark Baines, pictured, said: “Time was when you needed to be in London’s West End to be taken seriously as a brand in the marketing industry.
“Those days are now past and we no longer need our office in Leicester Square. Digital communications have become so sophisticated that it is not necessary to have a physical presence there – the city of Bath is now so highly respected as a creative and technology centre of excellence that we have no problem in establishing our credentials to London companies.
“London is no longer seen as the essential element for a brand in the creative sector. Marketers are now better trained, more confident and open minded, so our London and national clients are happy to do business with a Bath agency.”
He said this had only been possible in the past few years, and had been helped by the greater success Bath has enjoyed in promoting itself, with its creative, technology, tourism, education and cultural status.
“Not many cities outside London have such a strong reputation for quality as Bath,” he added.
Marcom was established in 1990 as a full service marketing communications agency in London and Bath and provides ideas for companies and organisations which want to promote themselves and increase their business. It helps with marketing and branding strategies as well as designing and building their websites and brochures, and running their digital, broadcast and print campaigns.
Its clients include Bath-based law firm Stone King, engineering s Siemens and Invensys, defence company L3 Communications and software firm Cherwell.
