Media: Bath data marketing firm snapped up by St Ives

September 23, 2011

Response One, the fast-growing Bath-based data marketing group, has been acquired by marketing and printing firm St Ives in a deal reported to be worth up to £19m.

Response One, established in 1998 and now employing around 70 staff, produces specialist media buying and sales services, as well as data insight, print management and strategic campaign planning.

It is expected to generate underlying pre-tax earnings of around £2.5m on revenues of £25m in the year to October 31 – a big increase on the £1.5m it made on revenues of £19.1m in the previous year.

The existing management team will continue to lead the company following its take-over from its existing premises.

St Ives chief executive Patrick Martell said: “Response One is an excellent fit with our growing portfolio of marketing services offerings and will give us the opportunity to sell a wider range of services across a broader customer group. 

“The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise return from their marketing campaigns.  I am delighted to welcome Response One to the St Ives Group.”

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