National group snaps up Bath townhouse hotel as it targets expansion into key markets

September 26, 2019
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A four-star hotel in Bath has been sold for £4.1m to a national operator in a move that gives it its first outlet in the city.

Privately owned Henrietta House, a four-star Georgian townhouse hotel on Henrietta St, has become part of Axcel Hospitality, joining more than 20 venues in the Croydon-based group spread across the UK from Edinburgh and Manchester to London. 

Four-storey, listed Henrietta House, which was previously owned by art collector Peter Sherwin, has 21 bedrooms, a lounge bar and two dining rooms. It was built in built in the 1780s to a design by architect Thomas Baldwin who worked with Sir William Pulteney to divide up what had been river meadows south of the Avon.

Axcel Hospitality, which has a sister company that develops residential property, operates around 500 rooms in its hotel portfolio and employs more than 100 people.

Axcel director Oushan Deeljore said: “We are delighted with this new acquisition and it is a good addition to our portfolio. Axcel are constantly looking at positioning themselves in key markets in the UK and the Henrietta House in Bath delivers just that.”

The hotel was marketed by property agents Savills. James Greenslade in its hotels team said: “Henrietta House provided an excellent opportunity to acquire a popular Bath hotel in a brilliant central location, and we are pleased to have secured a successful sale for our client.

“The city’s fundamentals as both a tourist hotspot and student city means there is a strong demand for rooms and with a tight development pipeline, this shows no sign of abating.”

 

 

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