New brand identity for law firm Withy King

May 16, 2012

One of the Bath area’s longest-established law firms, Withy King, has launched a new brand identity which puts its clients at the very heart of the practice.

The rebranding follows 18 months of research into what people want from their lawyers and includes a new logo in warm red and orange tones with distinctive curves – a departure from the blue colour schemes favoured by 60% of law firms.

It is also a radical change from Withy King’s previous identity which has been associated with the firm for several decades.

The firm has two offices in Bath – Northumberland Buildings and Green Park – as well as bases in Swindon, London, Abingdon, Oxford, Marlborough and Thame.

The new branding is being brought to life with photographs of clients and commentary.

But Withy King managing partner Graham Street says the rebrand is about far more than a smart new image.

“The launch of our new brand is just the beginning. We are very aware that strong brands aren’t built on colourful logos but on reliability, transparency, integrity, approachability, service and other values. Our brand is our soul. Changing our appearance doesn’t change who we are but it does allow us to alter the way we are perceived. It also enables us to interrogate our values and ensure they continue to meet the needs of our clients.

 “We recognise that a good brand is one that delivers on its promises. We are totally committed to our clients and ensuring that Withy King lives up to their expectations, now and in the future.” 


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