Peppa’s got a brand new pig bag-o-fun – thanks to Future’s digital business

December 10, 2013
By

Bath-based media group Future’s interactive tablet magazine creation software arm FutureFolio has produced the first digital edition of the official Peppa Pig Bag-O-Fun magazine.  

Published by Redan Publishing, Peppa Pig Bag-O-Fun has an average circulation of 70,000 copies a month while the Peppa Pig brand, licensed by Entertainment One, is the number one pre-school property in the total toy market. 

The magazine app is the first Peppa Pig magazine on Apple Newsstand and one of the most interactive children’s magazines boasting free-hand colouring sections, character voices, a story running throughout with interactive activities along the way and an educational focus.

Future CEO Mark Wood said: “Working on Peppa Pig marks FutureFolio’s entrance into the competitive children’s market and we are delighted to be working with Redan to produce a high-quality interactive version of the UK’s most popular pre-school brand.

“Future Folio is increasingly seen as one of the most advanced and flexible creator tools in the market and this partnership shows it can create engaging, responsive content and functionality for tablet users of all ages.”   

Redan Publishing joint managing director Julie Jones added: “We are delighted to be working with industry leaders FutureFolio as we believe they offer the most flexible and comprehensive platform on which to create a truly interactive version of our magazine. 

“We wanted to deliver a fully interactive publication that adds something different and special to the printed version and not just a simple pdf version.

“This was quite a challenge, knowing that children are amongst the most savvy users of tablets. The animation and activities we have been able to create using the FutureFolio system will provide Peppa fans with a new and exciting way to engage with their favourite character and we hope that each digital issue will keep them entertained for hours.”

FutureFolio is a flexible digital publishing tool that enables publishers to reproduce or enhance existing print content digitally so that it can be optimised for tablet and smartphone consumption quickly, easily and with the minimum of stress.

The FutureFolio team was commended in the Development Team of the Year category at this year’s PPA Awards. The Jamie Magazine app, powered by Folio, recently won a 2013 Lovie, as well as being named in Apple’s Apps of 2012. 

 

 

 

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