Actual Experience, the Bath-based digital supply chain management firm, has increased sales by 21% to nearly £330,000 as it continues to win new clients.
But pre-tax losses at the firm, which aims to become a global player in its market, nearly trebled to £1m in the six months to March 31.
The firm believes it is poised to revolutionise the market for digital products in the same way Japanese car makers had led the transformation of Western manufacturing industry in the 1970s and 1980s. 
Actual Experience uses techniques in the digital world similar to those deployed by Japanese firms to streamline physical supply chains and improve productivity – the result is a step change in efficiency and an end to glitches that dog digital platforms such as buffering and poor internet connections.
Chief executive Dave Page, pictured, the Bath-based entrepreneur who helped launch the innovative firm in 2009, said: “During this period we continued to extend our customer base through direct sales activities while developing our strategically important relationships with global channel partners.
“We continue to be excited by the market response to our technology and I look forward to announcing further details of our progress later this year.”
The firm, which floated on the London Stock Exchange’s AIM market in February last year, said during the six months it continued to build and progress with its channel partners. The result of this investment would be a change in sales mix towards larger, channel-style deals.
“These type of contract wins can significantly accelerate the growth profile of the business, though typically take longer to finalise,” added Mr Page.
The firm has a patent pending with the European Patent Office and the United States Patent and Trademark Office, as well as a patent awarded in China. It has also been continuously building on its academic research over the past six years, implementing its real-time analysis engines in the real world. It has also worked with Ofcom on its digital state of the nation report.
“This accumulated know-how in the company’s ‘analytics engines’ provides us with an increasing competitive advantage, representing a significant obstacle for potential competitors and relates to the practical difficulties regarding the implementation of the company’s algorithms,” said Mr Page.
