Street art as a brand – the writing’s on the wall in the latest helping of Brand Soup

March 20, 2013

You can’t get a better illustration (forgive the pun) of the power of a brand than the recent abortive sale in Miami of a Banksy which had last been seen attached to the wall of a north London Poundland.

Setting aside the furore over who actually owns the work and who has the right to sell it, there’s another more basic consideration here: most graffiti is not considered worthy of a $700,000 pricetag, or even a pricetag at all.

More usually a fixed-penalty fine. So what makes this so different? Read more here

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