Bath Building Society has launched a three-year partnership with Team Bath, the University of Bath’s sports department, as part of its plan to build stronger community links and attract more members in the 16-35 age bracket.
The mutual society, which has more than 20,000 savers and 1,200 mortgage customers, said the partnership would provide a strong basis to increase visibility of its brand as the “go-to place” for the local people’s savings needs.
A ‘financial fitness’ campaign will be designed to generate awareness of the society’s purpose while also highlighting some of the preferential rates and accounts targeted at a target audience of students, local families, schools, university workers and the sporting community.
In particular, it will be aimed at increasing its number of 16 to 35-year-old members, encouraging and helping them to save effectively and to get onto the mortgage ladder.
As a Team Bath sponsor, the society will provide additional backing for its Netball Superleague team, student netball team, BUCS Super Rugby men’s squad and Team Bath Tennis until 2025.
Bath Building Society chief commercial officer Colin McDougall said: “We’re delighted to be able to put our support behind our local athletes.
“Being able to help make a difference in the community is incredibly rewarding for our team and we love the connections it creates, inspiring the next generation of young athletes through the strong community programme benefiting from the enthusiasm, talent and training at the Team Bath Sports Training Village.”
University of Bath director of sport Stephen Baddeley added: “We are delighted to welcome Bath Building Society into the Team Bath family.
“It is an exciting partnership between two high-profile Bath brands with proud and thriving links with the local community.
“Thank you to Bath Building Society for supporting sport at all levels – from toddlers playing tennis for the first time to our student clubs and high-performance teams.”
Bath Building Society, which was established in 1904 to offer savings and mortgages to the local community, employs more than 60 staff in its Queen Square head office and two branches in the city. It also has a presence in a number of agency offices across the West of England.
Pictured, seated, from left: Tiffany Hardie-Albutt and Colin McDougall (both Bath Building Society) and Stephen Baddeley, Team Bath. Standing: Jasmine Nightingale and Jemma Nightingale (University of Bath student netball), George Cave (Team Bath BUCS Super Rugby co-captain), Betsy Creak (Team Bath Netball Superleague), Holly Hutchinson and Freya Davies (Team Bath Tennis), Ed Ashcroft (Team Bath BUCS Super Rugby co-captain), Barry Scollo (director of tennis), and Aaron James (head of rugby)
