Bath-based international media group Future has been named as the online publisher most likely to be visited by UK males ages 25 to 34 – a key demographic for advertisers of gadgets and technology.
According to comScore MMX Multi-Platform, which analyses digital audiences, men between these ages are 97% more likely to visit Future compared to an average site.
Through its platforms such as TechRadar and GamesRadar, Future has become the leading destination for news, reviews and how-to-guides for the technology, games, entertainment and creative industries. Last month its sites had 57.2m global unique visitors. 
Traffic doubled around the iPhone 6 and iWatch launches, with mobile traffic rising fourfold. TechRadar also secured it’s highest ever traffic during the period – hitting over 3.6m visits in one day.
GamesRadar consistently attracts 6.5m users a month and online voting for the 2014 Golden Joystick Awards hit 1.5m in just three weeks.
Growth of its digital products comes as Future looks to offload a number of its traditional print titles and publications that do not match its focus on technology, games, music and the creative sector.
Earlier this year it sold most of its sport and craft titles to Bristol-based rival Immediate Media for £24m and its auto titles to Kelsey Publishing for up to £2.9m. Further disposals are expected. It has also shaken up its management structure.
Chief executive Zillah Byng-Maddick said: “This is a clear indication that Future's outstanding and engaging content is making us the go-to online destination for men in the UK, we meet their needs and are trusted to provide entertaining insight.”
