Time Finance looks to strengthen its offering following director of asset finance appointment

January 27, 2022
By
A new director of asset finance has been recruited by Bath-headquartered Time Finance in a move the firm says demonstrates its commitment to offering asset-backed funding to growing businesses.
 
Steve Nichols, pictured, has assumed overall responsibility for the operation and performance of asset finance for the business and will become a member of its operating board. 

He succeeds Carol Roberts as part of a planned progression at the firm, which also offers a suite of loan and invoice finance
products.
 
The two will work alongside each other in the coming months to support Steve’s transition into the role.  
 
Steve brings two decades of financial services experience to the role, having built a credible career working in relationship and business development roles with an increasing focus on the use of asset finance to support growth ambitions for businesses turning over up to £50m.
 
He joins Time Finance from London-based Simply Asset Finance having also held roles at Barclays, Santander and Close Brothers.
 
Steve said: “The opportunity to join Time Finance was an exciting prospect. The business has undergone change in recent years as it repositions itself as a multi asset funder and are building a strong reputation for delivering a commercially driven approach to funding.  
 
“The asset finance market is recovering quickly as businesses invest in equipment to support growth initiatives.  
 
“Time Finance is ambitious and has set itself some challenging objectives which I am looking forward to helping it achieve.”  
 
He said the firm had a strong asset finance offering to support businesses looking to invest in vital machinery and suppliers who were looking to grow their sales.  
 
Time Finance CEO Ed Rimmer added: “Steve is a great addition to the Time Finance leadership team and will carry on the great work that Carol has delivered over the past three years. 
 
“He brings valuable experience which will support SMEs as they look to make the most of the growth opportunities expected in 2022. 
 
“His experience will prove invaluable in guiding the future development of our asset finance offering as we look to strengthen our propositions and support to the business market as we drive forward our growth strategy.”
 

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