In a classic David-versus-Goliath smackdown, a US-based musician-turned-programmer has won a protracted legal struggle against the mighty Trump Organization over rights to the ‘iTrump’ trade mark. Tom Scharfield is the founder, CEO and, indeed, sole employee of app developer Spoonjack. A keen brass player, he is the creator of the ‘iTrump’ trumpet simulator app,...
We thought BrandSoup was alone in having opinions about the advisability or otherwise of government agencies getting “creative” with logos (see our recent blog – Bonfire of the Quango Logos). But following revelations of the US NSA’s acquisitive attitude to everyone’s emails and Facebook postings, this thorny topic is now global headline news. The...
You can’t get a better illustration (forgive the pun) of the power of a brand than the recent abortive sale in Miami of a Banksy which had last been seen attached to the wall of a north London Poundland. Setting aside the furore over who actually owns the work and who has the right...
